…Champion to brew, distribute Bature’s beer nationwide
.. with option to acquire three Bature brands
Champion Breweries Plc has entered into
an agreement with Thistlerock Enterprises Limited, owner of Bature Brewery, to manufacture and distribute Bature’s craft beers across Nigeria.
The agreement also grants Champion Breweries an option to acquire three Bature brands, subject to agreed sales performance milestone.
Under the agreement, Champion will brew, package and distribute Bature’s core beers, Lagos Lager, Black Gold Stout and Harmattan Haze, at its brewery in Uyo, Akwa Ibom State, leveraging its national distribution network to expand their availability across Nigeria.
Bature will license the brands to Champion Breweries for manufacturing and distribution in Nigeria, retaining ownership and control of product development, brand strategy and consumer engagement, while still serving its Lagos hospitality accounts directly.
The acquisition option, which covers the brands’ trademarks, recipes and goodwill, would be exercised once annual sales reach 40,000 hectolitres, at a pre-agreed, performance-linked valuation, subject to the necessary corporate and regulatory approvals.
Malolan Sampath, managing director and chief executive officer of Champion Breweries Plc, said: “Our ambition is to build a diversified beverage business that creates value through the brands we own, the capabilities we develop and the partnerships we establish. We see significant opportunities to leverage our manufacturing expertise and distribution network to help distinctive Nigerian brands reach more consumers.Bature is a strong example of that opportunity. It has built a reputation for quality, creativity and innovation, and we believe that combining its brand strengths with Champion’s operational capabilities will help bring its award-winning beers to consumers across Nigeria. This partnership reflects our confidence in the long-term potential of Nigeria’s beverage industry and our commitment to playing a meaningful role in its growth.”
Kevin Conroy, co-founder and chief executive officer of Bature Brewery, said: “When we started Bature, we believed Nigeria could produce world-class craft beers with a
character and identity entirely their own. What has been most rewarding is seeing people embrace that vision and build a community around our beers. We are incredibly proud of what we have created in Lagos, but we have always believed Bature could go much further.
This partnership marks an exciting new chapter for us. It means more Nigerians will have the opportunity to discover and enjoy our beers, while we stay true to the creativity, originality and passion that made Bature what it is today.”
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Iheanyi Nwachukwu, is a creative content writer with over two decades journalism experience writing on banking, finance, capital markets, and tax. The multiple awards winning journalist is Deputy Editor, BusinessDay. Iheanyi holds BSc Degree in Economics from Imo State University; Master of Science (MSc) Degree in Management from University of Lagos.
Iheanyi has attended several work-related trainings including (i) Advanced Writing and Reporting Skills (Pan African University, Lagos); (ii) News Agency Journalism (Indian Institute of Mass Communication {IIMC}, New Delhi, India); and (iii) Capital Markets Development and Regulations (International Law Institute {ILI} of Georgetown University, Washington DC, USA).
Other trainings Iheanyi attended include: Economic/Political Risk Analysis (By Thomson Reuters Foundation); International Financial Journalism (IFJ) (By PMA Media Training, UK); Effective Business Writing Skills (By Phillips Consulting); Reporting on Corporate Governance (By International Finance Corporation (IFC) & Thomson Reuters Foundation UK); etc. In addition, he has participated in high-level economy & markets events in Dubai, South Africa, Morocco, and other African countries like Zambia, Ghana and Gambia.
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