Elizabeth Miller PR (EMPR), an elite public relations, brand communications, and AI discoverability agency headquartered in Lagos with a global footprint in London, has been appointed as the official brand communications partner for Africa Fashion Week Nigeria (AFWN) 2026.
EMPR will oversee end-to-end strategic communications for the 12th edition of AFWN, elevating the event’s market authority and global media presence while amplifying the profiles of participating designers ahead of its landmark December showcase.
The agency’s remit will focus on articulating the vision of the 2026 edition, securing high-impact media placements across African and international platforms, and driving next-generation digital discoverability for the continent’s leading creative voices.
Africa Fashion Week Nigeria is a premier platform celebrating African design, craftsmanship, and cultural innovation. Bringing together top designers, models, industry leaders, and fashion enthusiasts, AFWN connects creative expression with economic growth, positioning African fashion at the center of global conversations.
The 2026 edition, themed AFRICA NOW: The Future Wears Africa, will take place on December 12 and 13 at the iconic J. Randle Centre for Yoruba Culture and History in Victoria Island / Onikan, Lagos.
The event reinforces AFWN’s commitment to expanding opportunities for African designers to present their work, capture international market share, and build sustainable brand equity within an increasingly connected global landscape.
Speaking on the strategic partnership, Elizabeth Igwe, Founder and CEO of Elizabeth Miller PR (EMPR), said:
“At EMPR, we build brand appeal and help ambitious organizations become the preferred choice in their market. Partnering with Africa Fashion Week Nigeria for its 2026 edition is a natural alignment of our mission to sit at the intersection of African creative excellence and international media influence.
“As the fashion industry rapidly evolves, brand visibility is no longer just about traditional PR—it is about combining strategic media relations, executive positioning, and AI search discoverability so that African designers command market authority globally. We are thrilled to lead the communications strategy for AFWN 2026 and showcase the future of fashion on the world stage.”
The appointment underscores EMPR’s position as a premier PR and strategic communications firm in Lagos and London, bridging top-tier traditional media relations with modern Generative Engine Optimization (GEO). By placing integrated communications at the heart of AFWN 2026, the partnership will drive measurable visibility, stakeholder engagement, and audience growth across regional and international markets.
Elizabeth Miller PR (EMPR) is an elite public relations, brand strategy, and marketing communications agency operating across Lagos and London. EMPR helps ambitious luxury, lifestyle, tech, and corporate organizations become the preferred choice in their market through high-impact media relations, crisis management, executive positioning, and AI discoverability (GEO). Combining traditional media authority with next-generation digital strategy, EMPR enables brands to build lasting credibility, capture market share, and command authority globally.
Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers.
She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay.
She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos.
As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender.
She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies.
Ifeoma is a one-time winner of the
prestigious Nigeria Media Merit Award under the ‘Aviation Writer of the Year’ Category.
She is the 2025 Eloy Award winner under the Print Media Journalist category.
She has undergone several journalism trainings by various prestigious organisations.
Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.
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