{"id":10396,"date":"2026-11-05T20:46:26","date_gmt":"2026-11-05T20:46:26","guid":{"rendered":"https:\/\/globalnigerianews.com\/index.php\/2026\/11\/05\/leicester-city-face-backlash-after-main-shirt-sponsor-appoints-porn-star-as-ambassador\/"},"modified":"2026-11-05T20:46:26","modified_gmt":"2026-11-05T20:46:26","slug":"leicester-city-face-backlash-after-main-shirt-sponsor-appoints-porn-star-as-ambassador","status":"publish","type":"post","link":"https:\/\/globalnigerianews.com\/index.php\/2026\/11\/05\/leicester-city-face-backlash-after-main-shirt-sponsor-appoints-porn-star-as-ambassador\/","title":{"rendered":"Leicester City Face Backlash After Main Shirt Sponsor Appoints Porn Star As Ambassador"},"content":{"rendered":"

A football fan group has expressed \u201cdismay\u201d that Leicester City\u2019s main shirt sponsor has appointed a porn actress as an ambassador.<\/p>\n

BC Game \u2013 which was named as a sponsor for the League One side at the start of the 2024-25 season \u2013 named Eva Elfie as a brand ambassador on Tuesday, according to BBC Sport.<\/p>\n

The online gambling company posted a video of Elfie and a delivery driver on social media, with the caption: \u201cWelcome to BC Game Eva Elfie! Let the fun begin.\u201d<\/p>\n

The Foxes Trust said gambling and pornography could have \u201cdevastating impacts\u201d, and added: \u201cPartnerships like these bring these two worlds to a larger audience and, by association, link them to Leicester City.\u201d<\/p>\n

In a statement entitled \u201cBC Game \u2013 It gets worse\u201d, the trust said: \u201cMost Leicester City supporters will know by now the trust\u2019s dismay and discontent with BC Game being our front of shirt sponsor.<\/p>\n

\u201cBC Game have now announced a new partnership with \u2018international content creator and esports personality\u2019 Eva Elfie\u2026 who just happens to be an international porn star.<\/p>\n

\"\"
The company posted a video announcing its partnership with Eva Elfie on social media on Tuesday<\/figcaption><\/figure>\n

\u201cFrom the moment the club decided to take sponsorship from a betting company we felt Leicester City were ditching its values.<\/p>\n

\u201cNow throw into the mix that BC Game have entered into a partnership with someone who continues to make their name via adult content.<\/p>\n

Also Read: Referee Issues World Record 53 Red Cards After Mass Brawl Erupts In Brazilian Youth Match<\/a><\/strong><\/p>\n

\u201cBoth gambling and pornography can have devastating impacts on people\u2019s lives, in particular young people.<\/p>\n

\u201cPartnerships like these bring these two worlds to a larger audience and, by association, link them to Leicester City. Is this who we are now?\u201d<\/p>\n

In a post on LinkedIn on Tuesday, BC Game said Elfie had an \u201cestablished presence in gaming communities\u201d.<\/p>\n

Chief executive Ali \u201cAko\u201d Muhanned said: \u201cEva has built an incredible relationship with the gaming and esports community through genuine passion and consistent content creation.\u201d<\/p>\n

Announcing the club\u2019s partnership in 2024, Leicester City said BC Game \u2013 which is not available to users in the UK \u2013 was a \u201csocially responsible platform\u201d and aimed to provide an \u201cenjoyable and safe gaming experience\u201d.<\/p>\n

Susan Whelan, the former club chief executive, previously said: \u201cWe welcome BC Game to Leicester City \u2013 an opportunity to work with an innovative partner in a new category for the club.<\/p>\n

\u201cAs a leading global operator in a rapidly evolving environment, BC Game already have a history of successful relationships in sport, and we look forward to the development of a mutually beneficial partnership.\u201d<\/p>\n

Source: <\/p>\n

Complete Sports<\/div>\n","protected":false},"excerpt":{"rendered":"

A football fan group has expressed \u201cdismay\u201d that Leicester City\u2019s main shirt sponsor has appointed a porn actress as an ambassador. BC Game \u2013 which was named as a sponsor… <\/p>\n","protected":false},"author":1,"featured_media":10397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-10396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports"],"_links":{"self":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts\/10396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/comments?post=10396"}],"version-history":[{"count":0,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts\/10396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/media\/10397"}],"wp:attachment":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/media?parent=10396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/categories?post=10396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/tags?post=10396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}