{"id":11427,"date":"2026-11-07T00:31:42","date_gmt":"2026-11-07T00:31:42","guid":{"rendered":"https:\/\/globalnigerianews.com\/index.php\/2026\/11\/07\/teslas-cybertruck-heads-for-exit-as-electric-pickup-loses-market-appeal-businessday-ng-2\/"},"modified":"2026-11-07T00:31:42","modified_gmt":"2026-11-07T00:31:42","slug":"teslas-cybertruck-heads-for-exit-as-electric-pickup-loses-market-appeal-businessday-ng-2","status":"publish","type":"post","link":"https:\/\/globalnigerianews.com\/index.php\/2026\/11\/07\/teslas-cybertruck-heads-for-exit-as-electric-pickup-loses-market-appeal-businessday-ng-2\/","title":{"rendered":"Tesla’s Cybertruck heads for exit as electric pickup loses market appeal – Businessday NG"},"content":{"rendered":"

Tesla is set to wind down production of its Cybertruck next year after selling fewer than 73,000 units since deliveries began in late 2023, as weak demand undermines the electric vehicle maker\u2019s ambitions in the pickup market.\n<\/p>\n

Elon Musk, Tesla chief executive, announced this on Friday.\n<\/p>\n

\u201cThe move will make room for increased production of its self-driving Cybercab at its gigafactory in Texas,\u201d Musk said.\n<\/p>\n

Cybercab is a driverless vehicle central to Musk\u2019s robotaxi ambitions, as his company shifts focus to autonomous vehicles and robotics, following Cybertruck\u2019s struggle to gain widespread market acceptance.\n<\/p>\n

The decision marks a setback for a vehicle that Musk once described as the company\u2019s best product ever, with the stainless-steel pickup initially positioned as a flagship model capable of challenging established players in the lucrative truck market.<\/p>\n

Read also:\u00a0Elon Musk unveils Tesla Roadster, a flying car<\/a>\n<\/p>\n

When it debuted in 2019, the Cybertruck\u2019s futuristic design, inspired by DeLorean DMC-12, the flying car in Back to the Future, was intended to showcase Tesla\u2019s latest electric vehicle technologies and help the company penetrate the highly profitable pickup truck market. The Cybertruck ditched traditional boxy pickup design for sharp angles and a stainless-steel body.\n<\/p>\n

However, beyond its intended role as a demonstration of electric vehicle innovation, the truck became a polarising product, increasingly associated by critics with Musk\u2019s political alignment and the wider MAGA movement.\n<\/p>\n

\u201cWhat\u2019s the most badass, futuristic, armoured personnel carrier that kicks the ass of any pickup truck? Basically, that\u2019s the goal. I think we will make about as many as we can sell for many years,\u201d Musk told investors in 2020.\n<\/p>\n

He said the entry-level, rear-wheel-drive Cybertruck would start at $39,900, and claimed it could outperform a Porsche 911 and showed a video where it won a tug-of-war against a tethered Ford truck. The body was said to be bulletproof to a 9mm handgun, with armoured window glass to boot.<\/p>\n

The Cybertruck\u2019s run also dovetailed with a decline in the EV segment in the U.S. as demand failed to materialise at a rate automakers once projected. That trend was accelerated by the end of EV tax credits in America, introduced by Trump and a Republican-led Congress.\n<\/p>\n

While some hardcore Tesla fans once predicted it could eclipse even Ford\u2019s top-selling F-150 truck, the Cybertruck sold fewer than 73,000 units since deliveries started in late 2023, according to data from Motor Intelligence.\n<\/p>\n

By comparison, Ford sold the same number of F-Series trucks in October alone.\n<\/p>\n

According to reports, once the Cybertruck is done, it will have only two human-driven cars remaining, the Model 3 and Model Y, though Tesla has said its long-delayed sports car, the Roadster, will go into production in 2028.\n<\/p>\n

As Cybertruck fans mourned the truck on X, Musk offered reassurance, saying the Cybertruck fleet will be around for a long time.<\/p>\n

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Related News<\/h4>\n<\/p><\/div>\n
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\n\t\t\t\t\t\t\tJuliet Onyema<\/a><\/strong><\/p>\n

Juliet Onyema is a transport journalist who reports on Nigeria\u2019s transport and automobile industry. She covers emerging Electric Vehicles (EVs), ranging from adoption to usage, automobile firms and transport policies which affect them, and also recurring trends affecting commuters\u2019 mobility interstate and intrastate.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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Source: <\/p>\n

Businessday NG<\/div>\n","protected":false},"excerpt":{"rendered":"

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