{"id":13231,"date":"2026-11-09T13:01:04","date_gmt":"2026-11-09T13:01:04","guid":{"rendered":"https:\/\/globalnigerianews.com\/index.php\/2026\/11\/09\/suregifts-rewards-infrastructure-serves-over-1000-organisations-and-400-merchant-partners-businessday-ng\/"},"modified":"2026-11-09T13:01:04","modified_gmt":"2026-11-09T13:01:04","slug":"suregifts-rewards-infrastructure-serves-over-1000-organisations-and-400-merchant-partners-businessday-ng","status":"publish","type":"post","link":"https:\/\/globalnigerianews.com\/index.php\/2026\/11\/09\/suregifts-rewards-infrastructure-serves-over-1000-organisations-and-400-merchant-partners-businessday-ng\/","title":{"rendered":"SureGifts’ rewards infrastructure serves over 1,000 organisations and 400 merchant partners – Businessday NG"},"content":{"rendered":"

Since 2014, SureGifts has run the infrastructure through which more than 1,000 organisations in Nigeria issue rewards, incentives and loyalty value to their employees, customers, distributors and partners, with recipients redeeming that value across more than 400 merchant partners with over 1,100 store locations.\n<\/p>\n

More than 1.3 million rewards have been redeemed through the platform, and twice as much reward value has been issued through it since the start of 2024 as in the entire decade before, according to the company\u2019s Beyond Cash report on Nigeria\u2019s corporate rewards economy. SureGifts operates in Nigeria and Kenya.\n<\/p>\n

The infrastructure connects three groups: the organisations that give value, the people who receive it, and the merchants where it is spent.\n<\/p>\n

Organisations issue value in bulk by uploading recipient lists to a business dashboard, or by integrating through SureGifts\u2019 APIs.\n<\/p>\n

Recipients receive their vouchers by email and redeem them in-store or online. Redemptions are settled with merchants, and organisations receive reports on delivery and redemption, giving finance, HR and procurement teams a clear record of issuance, delivery and redemption.<\/p>\n

That infrastructure is used across business functions: HR teams for staff recognition and welfare, sales teams for performance incentives, marketing teams for customer promotions and loyalty, and commercial teams for distributor and channel rewards.\n<\/p>\n

SureGifts\u2019 product suite includes e-vouchers, physical gift cards, bundle and custom gifting, a gift voucher API, and distribution programmes. Platforms and other rewards providers can also use SureGifts\u2019 gift voucher API to trigger rewards from inside their own products, such as HR tools, fintech apps and loyalty programmes, while SureGifts handles issuance, delivery and redemption. Interswitch, for example, has incorporated SureGifts vouchers into its digital promotions platform, broadening the rewards available for customer campaigns through access to SureGifts\u2019 voucher infrastructure and merchant network.\n<\/p>\n

Some other organisations running structured reward programmes with SureGifts include MTN, NLNG, Leadway, Nigerian Bottling Company and HBM Nigeria Plc.\n<\/p>\n

Kingsley Ogwuche, Commercial Director, West and Central Africa, Campari Group, said, \u201cSureGifts cards have enabled us to deliver more flexible, engaging, and impactful reward experiences across our trade, customer, and consumer promotions. The platform simplifies reward fulfilment, improves participant satisfaction, and provides recipients with the freedom of choice, making it a valuable solution for supporting the growth of the Campari portfolio in Nigeria.\u201d\n<\/p>\n

Merchants on the network gain customers they might not otherwise reach. Olabode Abraham, Head of Finance, Jendol Superstores, said, \u201cSureGifts has positively influenced Jendol Superstores by increasing our footfall and expanding our customer base. Individuals who previously did not shop with us have now observed that Jendol is listed on SureGifts, which has encouraged them to patronise our establishment and has resulted in repeated engagement with our services.\u201d<\/p>\n

David Fisayo, the Managing Director of SureGifts, said more than a decade of operating this infrastructure has shown that organisations want rewards to serve a clear purpose, while recipients want the freedom to choose.\n<\/p>\n

\u201cThe real work in rewards is connecting what a business wants to achieve with something people actually value. We have spent more than a decade building that connection. Our network supports organisations running their own programmes and other providers building rewards into their products,\u201d David said.\n<\/p>\n

He added that the same principle already underpins employer reward programmes and has wider relevance for public agencies and other institutions: value can serve a defined purpose while recipients retain meaningful choice. David discussed this principle on the Future of Money stage at Moonshot 2026, the technology conference organised by TechCabal in Lagos.\n<\/p>\n

SureGifts is Nigeria\u2019s leading enterprise platform for rewards, incentives and loyalty. Since 2014, it has served more than 1,000 corporate clients and partners with over 400 merchants across Nigeria and Kenya, powering one of Africa\u2019s largest merchant-backed rewards ecosystems.\n<\/p>\n

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\n\t\t\t\t\t\t\tIfeoma Okeke-Korieocha<\/a><\/strong><\/p>\n

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers.
\n
\nShe is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay.
\n
\nShe holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos.
\n
\nAs the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender.
\n
\nShe has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria\u2019s most prestigious media awards ceremonies.
\n
\nIfeoma is a one-time winner of the
\nprestigious Nigeria Media Merit Award under the ‘Aviation Writer of the Year’ Category.
\n
\nShe is the 2025 Eloy Award winner under the Print Media Journalist category.
\n
\nShe has undergone several journalism trainings by various prestigious organisations.
\n
\nIfeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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Source: <\/p>\n

Businessday NG<\/div>\n","protected":false},"excerpt":{"rendered":"

Since 2014, SureGifts has run the infrastructure through which more than 1,000 organisations in Nigeria issue rewards, incentives and loyalty value to their employees, customers, distributors and partners, with recipients… <\/p>\n","protected":false},"author":1,"featured_media":13232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-13231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts\/13231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/comments?post=13231"}],"version-history":[{"count":0,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts\/13231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/media\/13232"}],"wp:attachment":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/media?parent=13231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/categories?post=13231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/tags?post=13231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}