{"id":15267,"date":"2026-11-11T17:01:16","date_gmt":"2026-11-11T17:01:16","guid":{"rendered":"https:\/\/globalnigerianews.com\/index.php\/2026\/11\/11\/how-do-enterprise-brands-scale-tiktok-influencer-marketing\/"},"modified":"2026-11-11T17:01:16","modified_gmt":"2026-11-11T17:01:16","slug":"how-do-enterprise-brands-scale-tiktok-influencer-marketing","status":"publish","type":"post","link":"https:\/\/globalnigerianews.com\/index.php\/2026\/11\/11\/how-do-enterprise-brands-scale-tiktok-influencer-marketing\/","title":{"rendered":"How Do Enterprise Brands Scale TikTok Influencer Marketing?"},"content":{"rendered":"<div><img width=\"960\" height=\"640\" src=\"https:\/\/globalnigerianews.com\/wp-content\/uploads\/2026\/11\/How-Do-Enterprise-Brands-Scale-TikTok-Influencer-Marketing.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"TikTok introduces text-only posts\" decoding=\"async\" fetchpriority=\"high\" srcset=\"https:\/\/globalnigerianews.com\/wp-content\/uploads\/2026\/11\/How-Do-Enterprise-Brands-Scale-TikTok-Influencer-Marketing.jpg 960w, https:\/\/cdn.vanguardngr.com\/wp-content\/uploads\/2020\/07\/TikTok-300x200.jpg 300w, https:\/\/cdn.vanguardngr.com\/wp-content\/uploads\/2020\/07\/TikTok-768x512.jpg 768w, https:\/\/cdn.vanguardngr.com\/wp-content\/uploads\/2020\/07\/TikTok-58x39.jpg 58w, https:\/\/cdn.vanguardngr.com\/wp-content\/uploads\/2020\/07\/TikTok-260x173.jpg 260w, https:\/\/cdn.vanguardngr.com\/wp-content\/uploads\/2020\/07\/TikTok-195x130.jpg 195w, https:\/\/cdn.vanguardngr.com\/wp-content\/uploads\/2020\/07\/TikTok-115x77.jpg 115w\" sizes=\"(max-width: 960px) 100vw, 960px\"><\/p>\n<p class=\"wp-block-paragraph\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n<p class=\"wp-block-paragraph\">Running a TikTok campaign with five creators is manageable. Running campaigns with dozens or hundreds of creators across different products, countries, internal teams, and agencies is a very different challenge.<\/p>\n<p class=\"wp-block-paragraph\">For large brands, the real question is not simply how to find more influencers. It is how to <strong>scale TikTok influencer marketing<\/strong> without losing control over creative quality, brand standards, budgets, reporting, and local relevance.<\/p>\n<p class=\"wp-block-paragraph\">That requires systems.<\/p>\n<p class=\"wp-block-paragraph\">Brands need repeatable ways to identify creators, review content, approve campaigns, manage payments, protect the brand, measure results, and learn from previous activity.<\/p>\n<p class=\"wp-block-paragraph\">A specialist <a href=\"https:\/\/houseofmarketers.com\/\">TikTok marketing agency<\/a> can support that process by bringing creator strategy, campaign operations, paid media, and performance measurement into one coordinated structure.<\/p>\n<p class=\"wp-block-paragraph\">The goal is to move from individual creator activations to a repeatable marketing channel.<\/p>\n<h2 id=\"h-to-scale-tiktok-influencer-marketing-start-with-the-operating-model\" class=\"wp-block-heading\"><strong>To Scale TikTok Influencer Marketing, Start With the Operating Model<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Before adding more creators, enterprise brands need to decide how the influencer program will actually operate.<\/p>\n<p class=\"wp-block-paragraph\">Large organizations may have global marketing teams, regional managers, product divisions, legal departments, procurement teams, local agencies, and paid media specialists involved in the same campaign.<\/p>\n<p class=\"wp-block-paragraph\">Without clear ownership, adding more creators can simply add more complexity.<\/p>\n<p class=\"wp-block-paragraph\">Most large influencer programs generally follow one of three models:<\/p>\n<p class=\"wp-block-paragraph\"><strong>Centralized:<\/strong> A global team controls strategy, creator selection, budgets, approvals, and reporting.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Decentralized:<\/strong> Regional teams manage their own campaigns independently.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Hybrid:<\/strong> Central teams establish standards while regional teams control local execution.<\/p>\n<p class=\"wp-block-paragraph\">For multinational brands, the hybrid model can often provide a useful balance.<\/p>\n<p class=\"wp-block-paragraph\">The organization can standardize contracts, reporting, creator-vetting requirements, brand safety, and campaign objectives while allowing regional teams to adapt language, creators, cultural references, and content formats.<\/p>\n<p class=\"wp-block-paragraph\">Vanguard has highlighted the growing importance of having a clear digital strategy rather than simply maintaining a social media presence. Its coverage of why <a href=\"https:\/\/www.vanguardngr.com\/2026\/08\/nigerian-businesses-need-strategy-not-just-social-media-presence-gbemisola-lawal\/\">businesses need digital strategy<\/a> reflects the same principle.<\/p>\n<p class=\"wp-block-paragraph\">Scale should begin with structure, not volume.<\/p>\n<h2 id=\"h-standardize-what-does-not-need-to-change\" class=\"wp-block-heading\"><strong>Standardize What Does Not Need to Change<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">One of the easiest ways for influencer programs to become inefficient is for every campaign to start from zero.<\/p>\n<p class=\"wp-block-paragraph\">Enterprise teams should standardize repeatable processes such as:<\/p>\n<ul class=\"wp-block-list\">\n<li>Creator vetting criteria<\/li>\n<li>Campaign brief templates<\/li>\n<li>Contract structures<\/li>\n<li>Content approval stages<\/li>\n<li>Usage rights<\/li>\n<li>Disclosure requirements<\/li>\n<li>Brand safety checks<\/li>\n<li>Reporting definitions<\/li>\n<li>Payment processes<\/li>\n<li>Performance dashboards<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">This does not mean every campaign should look identical.<\/p>\n<p class=\"wp-block-paragraph\">It means teams should avoid rebuilding the administrative side of the program each time.<\/p>\n<p class=\"wp-block-paragraph\">For example, a US campaign and a South Korean campaign may feature different creators and different creative concepts, but both can still use the same basic approval workflow and reporting framework.<\/p>\n<p class=\"wp-block-paragraph\">That consistency becomes increasingly important as the number of campaigns grows.<\/p>\n<h2 id=\"h-build-a-creator-portfolio-instead-of-relying-on-a-few-big-names\" class=\"wp-block-heading\"><strong>Build a Creator Portfolio Instead of Relying on a Few Big Names<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Brands trying to <strong>scale TikTok influencer marketing<\/strong> should avoid depending entirely on celebrity or macro creators.<\/p>\n<p class=\"wp-block-paragraph\">Different creator tiers can play different roles.<\/p>\n<p class=\"wp-block-paragraph\">Large creators can provide broad reach.<\/p>\n<p class=\"wp-block-paragraph\">Mid-tier creators can offer a balance between reach and engagement.<\/p>\n<p class=\"wp-block-paragraph\">Micro and niche creators may provide stronger relevance within particular communities or product categories.<\/p>\n<p class=\"wp-block-paragraph\">The right mix depends on the campaign.<\/p>\n<p class=\"wp-block-paragraph\">A major launch may use several high-reach creators supported by a wider group of smaller voices. An always-on customer acquisition program may rely on a larger network of creators producing content continuously.<\/p>\n<p class=\"wp-block-paragraph\">Vanguard\u2019s coverage of <a href=\"https:\/\/www.vanguardngr.com\/2026\/04\/how-to-think-about-nigerias-creator-economy\/\">Nigeria\u2019s creator economy<\/a> shows how creators can build audiences that extend well beyond their home markets, which is increasingly important for global brands looking for talent with cross-border reach.<\/p>\n<p class=\"wp-block-paragraph\">The key is to build a portfolio rather than searching for one \u201cperfect\u201d influencer.<\/p>\n<h2 id=\"h-make-creator-vetting-repeatable\" class=\"wp-block-heading\"><strong>Make Creator Vetting Repeatable<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">As creator volume grows, suitability becomes more important.<\/p>\n<p class=\"wp-block-paragraph\">Brands need a consistent way to evaluate potential partners.<\/p>\n<p class=\"wp-block-paragraph\">That may include:<\/p>\n<ul class=\"wp-block-list\">\n<li>Audience geography<\/li>\n<li>Audience demographics<\/li>\n<li>Average and median views<\/li>\n<li>Engagement quality<\/li>\n<li>Historical content<\/li>\n<li>Previous brand partnerships<\/li>\n<li>Brand conflicts<\/li>\n<li>Audience sentiment<\/li>\n<li>Content category<\/li>\n<li>Past campaign performance<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">TikTok\u2019s own <a href=\"https:\/\/ads.tiktok.com\/business\/en-US\/blog\/tiktok-creator-suitability-report\">Creator Suitability Report<\/a> emphasizes factors such as brand alignment, audience trust, creator authenticity, and safety.<\/p>\n<p class=\"wp-block-paragraph\">At enterprise level, those checks should become part of a standard process.<\/p>\n<p class=\"wp-block-paragraph\">A centralized framework also helps regional teams move faster because they already know which requirements a creator must meet before approval.<\/p>\n<h2 id=\"h-create-global-standards-but-localize-the-creative\" class=\"wp-block-heading\"><strong>Create Global Standards but Localize the Creative<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">One of the hardest parts of scaling internationally is finding the right balance between consistency and localization.<\/p>\n<p class=\"wp-block-paragraph\">A global brand usually wants one positioning and one campaign objective.<\/p>\n<p class=\"wp-block-paragraph\">But audiences in London, Los Angeles, Lagos, or Seoul may respond to very different creators, humor, language, trends, and storytelling styles.<\/p>\n<p class=\"wp-block-paragraph\">A practical approach is to divide the brief into two layers.<\/p>\n<p class=\"wp-block-paragraph\">The global layer covers:<\/p>\n<ul class=\"wp-block-list\">\n<li>Campaign objective<\/li>\n<li>Core brand message<\/li>\n<li>Required product claims<\/li>\n<li>Prohibited topics<\/li>\n<li>Key brand guidelines<\/li>\n<li>Measurement framework<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">The local layer covers:<\/p>\n<ul class=\"wp-block-list\">\n<li>Creator selection<\/li>\n<li>Language<\/li>\n<li>Cultural references<\/li>\n<li>Local trends<\/li>\n<li>Posting times<\/li>\n<li>Creative execution<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Vanguard\u2019s coverage of the expanding <a href=\"https:\/\/www.vanguardngr.com\/2026\/09\/african-creator-economy-expanding-as-ike-yusuf-builds-cross%E2%80%91border-business\/\">cross-border creator economy<\/a> illustrates how digital audiences increasingly extend beyond one country.<\/p>\n<p class=\"wp-block-paragraph\">Global campaigns therefore need enough structure to stay recognizable without becoming so rigid that every market receives the same creative.<\/p>\n<h2 id=\"h-build-an-always-on-creator-pipeline\" class=\"wp-block-heading\"><strong>Build an Always-On Creator Pipeline<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Brands often struggle when creator sourcing begins only after a campaign is approved.<\/p>\n<p class=\"wp-block-paragraph\">At scale, sourcing should be continuous.<\/p>\n<p class=\"wp-block-paragraph\">Creators can be organized according to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Market<\/li>\n<li>Audience<\/li>\n<li>Product category<\/li>\n<li>Creator tier<\/li>\n<li>Content style<\/li>\n<li>Historical performance<\/li>\n<li>Cost<\/li>\n<li>Brand suitability<\/li>\n<li>Platform specialization<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Over time, this creates a useful internal knowledge base.<\/p>\n<p class=\"wp-block-paragraph\">Instead of starting from zero each time, teams can return to creators who have already performed well while continuing to test new talent.<\/p>\n<p class=\"wp-block-paragraph\">Vanguard\u2019s recent interview about the <a href=\"https:\/\/www.vanguardngr.com\/2026\/08\/behind-every-big-creator-is-a-business-nobody-sees-adetunji-adebobola-design-engineer\/\">business infrastructure behind creators<\/a> highlights an important point: creator marketing increasingly depends on systems, technology, and commercial processes that audiences rarely see.<\/p>\n<p class=\"wp-block-paragraph\">That hidden infrastructure becomes even more important at enterprise scale.<\/p>\n<h2 id=\"h-use-paid-media-to-scale-strong-creator-content\" class=\"wp-block-heading\"><strong>Use Paid Media to Scale Strong Creator Content<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Organic reach should not be the only way to expand a successful influencer campaign.<\/p>\n<p class=\"wp-block-paragraph\">When brands want to <strong>scale TikTok influencer marketing<\/strong>, paid amplification can extend the reach of creator content that has already demonstrated strong performance.<\/p>\n<p class=\"wp-block-paragraph\">A practical process might look like this:<\/p>\n<p class=\"wp-block-paragraph\">Creators produce multiple concepts.<\/p>\n<p class=\"wp-block-paragraph\">Organic performance identifies stronger videos.<\/p>\n<p class=\"wp-block-paragraph\">Paid media increases the reach of those assets.<\/p>\n<p class=\"wp-block-paragraph\">Performance data then influences the next creator brief.<\/p>\n<p class=\"wp-block-paragraph\">TikTok\u2019s <a href=\"https:\/\/ads.tiktok.com\/business\/en-US\/blog\/tiktok-one-creative-platform\">TikTok One platform<\/a> is designed to help brands and agencies connect creator discovery, creative production, and advertising workflows.<\/p>\n<p class=\"wp-block-paragraph\">This model allows creators to function as both distribution partners and sources of advertising creative.<\/p>\n<p class=\"wp-block-paragraph\">It also reduces the need to guess which content deserves more media spend.<\/p>\n<h2 id=\"h-keep-measurement-consistent-across-markets\" class=\"wp-block-heading\"><strong>Keep Measurement Consistent Across Markets<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Enterprise programs become difficult to evaluate when every region reports success differently.<\/p>\n<p class=\"wp-block-paragraph\">One team may focus on views. Another may report engagement. Another may prioritize revenue.<\/p>\n<p class=\"wp-block-paragraph\">Those metrics can all be useful, but they need to sit within a common framework.<\/p>\n<p class=\"wp-block-paragraph\">For awareness campaigns, brands might track:<\/p>\n<ul class=\"wp-block-list\">\n<li>Reach<\/li>\n<li>Impressions<\/li>\n<li>Video views<\/li>\n<li>Watch time<\/li>\n<li>Engagement<\/li>\n<li>Brand lift<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">For consideration:<\/p>\n<ul class=\"wp-block-list\">\n<li>Click-through rate<\/li>\n<li>Website sessions<\/li>\n<li>Product views<\/li>\n<li>Search activity<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">For performance:<\/p>\n<ul class=\"wp-block-list\">\n<li>Conversions<\/li>\n<li>Cost per acquisition<\/li>\n<li>Revenue<\/li>\n<li>Return on ad spend<\/li>\n<li>Customer acquisition cost<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Vanguard has also reported on how platforms such as Facebook, Instagram, and WhatsApp have become increasingly important for <a href=\"https:\/\/www.vanguardngr.com\/2026\/05\/how-facebook-instagram-whatsapp-pump-820-m-into-nigerias-economy-yearly\/\">business operations, customer acquisition, digital advertising, and e-commerce<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">The larger lesson applies across platforms: social media activity increasingly needs to connect with measurable business outcomes.<\/p>\n<h2 id=\"h-use-campaign-data-to-improve-the-next-campaign\" class=\"wp-block-heading\"><strong>Use Campaign Data to Improve the Next Campaign<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">To <strong>scale TikTok influencer marketing<\/strong> effectively, performance data cannot remain trapped inside individual campaign reports.<\/p>\n<p class=\"wp-block-paragraph\">Brands should build feedback loops.<\/p>\n<p class=\"wp-block-paragraph\">Teams should be able to answer questions such as:<\/p>\n<ul class=\"wp-block-list\">\n<li>Which creator profiles consistently perform well?<\/li>\n<li>Which hooks improve watch time?<\/li>\n<li>Which products generate stronger creator response?<\/li>\n<li>Which markets respond better to educational content?<\/li>\n<li>Which creator assets perform well when amplified?<\/li>\n<li>Which audiences convert at the lowest cost?<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">These insights gradually turn influencer marketing from experimentation into institutional knowledge.<\/p>\n<p class=\"wp-block-paragraph\">Vanguard\u2019s coverage of <a href=\"https:\/\/www.vanguardngr.com\/2026\/06\/dentsu-nigeria-launches-digital-digest-series-to-decode-future-of-digital-marketing\/\">digital marketing trends<\/a> has similarly highlighted TikTok\u2019s role in discovery, short-form storytelling, user-generated content, mobile-first retail behavior, and evolving brand visibility.<\/p>\n<p class=\"wp-block-paragraph\">For enterprise teams, the important part is using those lessons repeatedly rather than treating each campaign as an isolated project.<\/p>\n<h2 id=\"h-build-compliance-into-the-scaling-process\" class=\"wp-block-heading\"><strong>Build Compliance Into the Scaling Process<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">More creators also mean more opportunities for mistakes.<\/p>\n<p class=\"wp-block-paragraph\">Sponsored partnerships need clear disclosure, particularly when campaigns cross markets.<\/p>\n<p class=\"wp-block-paragraph\">In the United States, the Federal Trade Commission says creators should disclose material relationships with brands, including payments, free products, discounts, and other benefits.<\/p>\n<p class=\"wp-block-paragraph\">The FTC\u2019s <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/disclosures-101-social-media-influencers\">influencer disclosure guidance<\/a> says those disclosures should be clear and difficult for viewers to miss.<\/p>\n<p class=\"wp-block-paragraph\">Brands should build compliance requirements into campaign briefs, contracts, approvals, and creator training rather than handling them after publication.<\/p>\n<p class=\"wp-block-paragraph\">International programs may also need local legal review because advertising rules can vary between markets.<\/p>\n<h2 id=\"h-do-not-expand-everywhere-at-once\" class=\"wp-block-heading\"><strong>Do Not Expand Everywhere at Once<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Enterprise teams sometimes assume that scaling means launching in every major market at the same time.<\/p>\n<p class=\"wp-block-paragraph\">That can multiply problems before the operating model has been tested.<\/p>\n<p class=\"wp-block-paragraph\">A more controlled approach is to establish the system in a smaller number of priority markets.<\/p>\n<p class=\"wp-block-paragraph\">Test the creator selection process.<\/p>\n<p class=\"wp-block-paragraph\">Test contracts.<\/p>\n<p class=\"wp-block-paragraph\">Test approvals.<\/p>\n<p class=\"wp-block-paragraph\">Test paid amplification.<\/p>\n<p class=\"wp-block-paragraph\">Test reporting.<\/p>\n<p class=\"wp-block-paragraph\">Test how global messaging translates locally.<\/p>\n<p class=\"wp-block-paragraph\">Once the process works reliably, expansion becomes easier.<\/p>\n<p class=\"wp-block-paragraph\">The objective is not simply to increase campaign size.<\/p>\n<p class=\"wp-block-paragraph\">The objective is to make the next campaign easier to operate than the previous one.<\/p>\n<h2 id=\"h-the-goal-is-repeatability\" class=\"wp-block-heading\"><strong>The Goal Is Repeatability<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The best way to <strong>scale TikTok influencer marketing<\/strong> is not to add as many creators as possible.<\/p>\n<p class=\"wp-block-paragraph\">It is to build a system that can handle more creators, more markets, and more campaigns without sacrificing creative quality, brand control, or <a href=\"https:\/\/www.theglobeandmail.com\/investing\/markets\/markets-news\/ACN\/4411954\/house-of-marketers-outlines-the-kpis-brands-should-use-to-measure-tiktok-influencer-campaigns\/\">campaign measurement<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">That requires standardized processes, local flexibility, consistent creator vetting, strong reporting, paid media integration, and an always-on pipeline of talent.<\/p>\n<p class=\"wp-block-paragraph\">Enterprise influencer marketing becomes truly scalable when each campaign produces knowledge that improves the next one.<\/p>\n<p class=\"wp-block-paragraph\">At that point, TikTok stops being a collection of individual creator partnerships and becomes a repeatable marketing channel that can grow alongside the business.<\/p>\n<p>The post <a href=\"https:\/\/www.vanguardngr.com\/2026\/11\/how-do-enterprise-brands-scale-tiktok-influencer-marketing\/\">How Do Enterprise Brands Scale TikTok Influencer Marketing?<\/a> appeared first on <a href=\"https:\/\/www.vanguardngr.com\/\">Vanguard News<\/a>.<\/p>\n<\/div>\n<p>Source: <\/p>\n<div class=\"nSourse\">Vanguard News<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Running a TikTok campaign with five creators is manageable. Running campaigns with dozens or hundreds of creators across different products, countries, internal teams, and agencies is a very different challenge.&hellip; <\/p>\n","protected":false},"author":1,"featured_media":15268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-15267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts\/15267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/comments?post=15267"}],"version-history":[{"count":0,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts\/15267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/media\/15268"}],"wp:attachment":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/media?parent=15267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/categories?post=15267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/tags?post=15267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}