{"id":2349,"date":"2026-10-28T13:17:18","date_gmt":"2026-10-28T13:17:18","guid":{"rendered":"https:\/\/globalnigerianews.com\/index.php\/2026\/10\/28\/instagram-to-allow-creators-upload-videos-up-to-90-minutes\/"},"modified":"2026-10-28T13:17:18","modified_gmt":"2026-10-28T13:17:18","slug":"instagram-to-allow-creators-upload-videos-up-to-90-minutes","status":"publish","type":"post","link":"https:\/\/globalnigerianews.com\/index.php\/2026\/10\/28\/instagram-to-allow-creators-upload-videos-up-to-90-minutes\/","title":{"rendered":"Instagram to allow creators upload videos up to 90 minutes"},"content":{"rendered":"
\"Instagram<\/p>\n

Instagram is testing a new feature that will allow selected creators to upload videos lasting up to 90 minutes, marking a major shift from the platform\u2019s traditional focus on short-form content.<\/p>\n

The feature, called \u201cFeatures\u201d, will allow users to watch longer videos, including podcasts, interviews and comedy shows, directly on the Meta-owned platform without switching to other services.<\/p>\n

Instagram announced the test on Monday, with the company expanding its efforts to compete in the growing market for long-form digital video content.<\/p>\n

Instagram head Adam Mosseri, who previously opposed introducing longer videos on the platform, said the company had decided to embrace the format for several reasons.<\/p>\n

\u201cFor a long time, I have been against doing long-form video on Instagram,\u201d Mosseri said in a video shared alongside Tessa Lyons, the company\u2019s vice president of product.<\/p>\n

\u201cBut we are actually going to lean in for a bunch of different reasons,\u201d he added.<\/p>\n

Lyons described the move as a new phase in Instagram\u2019s video development, noting that the platform was beginning to explore ways of accommodating longer storytelling formats.<\/p>\n

\u201cIt feels like a full circle moment that we\u2019re here now talking about the beginning of our journey on the long-form video,\u201d she said.<\/p>\n

Under the new feature, users who come across short vertical clips on their feeds will be able to tap a prompt to watch the full video in a horizontal format within the app.<\/p>\n

The development is expected to make it easier for podcasters and other creators to use Instagram not only to promote their content but also to distribute complete episodes.<\/p>\n

Mosseri explained that creators currently use Instagram to attract audiences before directing them to other platforms to watch full-length videos.<\/p>\n

\u201cYou slice it up, you use platforms like Instagram as the top of the funnel to raise awareness, and then you kind of go to, you know, a podcast player or YouTube or wherever to watch the full-length thing,\u201d he said.<\/p>\n

The new feature is designed to eliminate that extra step by allowing audiences to access complete videos without leaving Instagram.<\/p>\n

According to reports, creators will also be able to connect up to eight short clips to a single long video, giving users different entry points through which to discover full episodes.<\/p>\n

The feature, previously tested in Brazil, is now being expanded to selected creators in the United States, according to reports by The Hollywood Reporter and other media outlets.<\/p>\n

Instagram is also expanding its presence on television screens through Instagram for TV, which supports viewing videos on devices including Apple TV, Samsung, Amazon Fire TV and Google TV.<\/p>\n

The company is further testing a feature called \u201cSeries\u201d to organise episodes of recurring shows and exploring additional ways for users to discover livestreams.<\/p>\n

The expansion comes as YouTube continues to attract audiences for video podcasts, interviews and other long-form entertainment.<\/p>\n

Lyons said Instagram wanted to strengthen its position as a destination for social entertainment by giving creators more ways to tell stories and helping audiences discover content.<\/p>\n

\u201cOur goal is really to be the best place for social entertainment,\u201d she said.<\/p>\n

\u201cTo do that well, we need to broaden the way that we enable people to tell stories through video and enable audiences to discover them,\u201d she added.<\/p>\n

However, Instagram has yet to announce a comprehensive payment system for creators producing long-form videos comparable to YouTube\u2019s advertising revenue-sharing programme.<\/p>\n

Mosseri has also acknowledged challenges with previous attempts to introduce broader creator payment programmes, according to Business Insider.<\/p>\n

For now, the 90-minute video feature remains in testing, with Instagram yet to announce when it will become available to all creators.<\/p>\n

The post Instagram to allow creators upload videos up to 90 minutes<\/a> appeared first on Vanguard News<\/a>.<\/p>\n<\/div>\n

Source: <\/p>\n

Vanguard News<\/div>\n","protected":false},"excerpt":{"rendered":"

Instagram is testing a new feature that will allow selected creators to upload videos lasting up to 90 minutes, marking a major shift from the platform\u2019s traditional focus on short-form… <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2349","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts\/2349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/comments?post=2349"}],"version-history":[{"count":0,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts\/2349\/revisions"}],"wp:attachment":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/media?parent=2349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/categories?post=2349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/tags?post=2349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}