{"id":3043,"date":"2026-10-29T08:02:38","date_gmt":"2026-10-29T08:02:38","guid":{"rendered":"https:\/\/globalnigerianews.com\/index.php\/2026\/10\/29\/can-dstvs-cheaper-packages-win-back-subscribers-without-hurting-revenue-businessday-ng\/"},"modified":"2026-10-29T08:02:38","modified_gmt":"2026-10-29T08:02:38","slug":"can-dstvs-cheaper-packages-win-back-subscribers-without-hurting-revenue-businessday-ng","status":"publish","type":"post","link":"https:\/\/globalnigerianews.com\/index.php\/2026\/10\/29\/can-dstvs-cheaper-packages-win-back-subscribers-without-hurting-revenue-businessday-ng\/","title":{"rendered":"Can DStv\u2019s cheaper packages win back subscribers without hurting revenue? \u2013 Businessday NG"},"content":{"rendered":"<p>After losing 1.4 million Nigerian subscribers in two years, MultiChoice is betting that cheaper packages and more accessible football will bring customers back. But unless<\/p>\n<div class=\"aero-paywall-locked\" data-aero-post-id=\"1212165\" readability=\"7\">\n<p class=\"aero-paywall-locked-placeholder\">Subscribe to keep reading<\/p>\n<\/div>\n<div class=\"bday-author-bio\" readability=\"10.503225806452\">\n\t\t\t\t\t\t<img loading=\"lazy\" alt=\"\" src=\"https:\/\/globalnigerianews.com\/wp-content\/uploads\/2026\/10\/Can-DStvs-cheaper-packages-win-back-subscribers-without-hurting-revenue-\u2013-Businessday-NG.jpg\" srcset=\"https:\/\/secure.gravatar.com\/avatar\/a288fc52f58beb7ba0cc86e3f04f90ecd22003f844c3a9e1e05dd32cd4778176?s=96&amp;d=mm&amp;r=g 2x\" class=\"avatar avatar-48 photo bday-author-bio__avatar\" height=\"48\" width=\"48\" decoding=\"async\"\/>\t\t\t\t\t\t<\/p>\n<div readability=\"16.232258064516\">\n\t\t\t\t\t\t\t<strong><a href=\"https:\/\/businessday.ng\/author\/obidike-okaforbusinessday-ng\/\">Obidike Okafor<\/a><\/strong><\/p>\n<p>Obidike Okafor is an award winning, seasoned journalist and content consultant.  Obidike has left his mark on the global stage, writing for prestigious publications in Nigeria, the UK, South Africa, Kenya, Germany, and Senegal. He also  has experience as an editor, research analyst and podcaster.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"bday-ad bday-ad--gam\" id=\"bday-ad-2\" data-bday-ad=\"\" data-unit=\"bd-body-2\" data-placement=\"below_share_buttons\" data-partner=\"gam\" data-category=\"display\" data-device=\"all\"><span class=\"bday-ad__label\">Advertisement<\/span><\/div>\n<div class=\"bday-google-badges\">\n\t<a href=\"https:\/\/www.google.com\/preferences\/source?q=businessday.ng\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n\t\t<img decoding=\"async\" src=\"https:\/\/globalnigerianews.com\/wp-content\/uploads\/2026\/10\/Can-DStvs-cheaper-packages-win-back-subscribers-without-hurting-revenue-\u2013-Businessday-NG-1.jpg\" alt=\"Add BusinessDay as a preferred source on Google\"\/><br \/>\n\t<\/a><br \/>\n\t<a href=\"https:\/\/news.google.com\/publications\/CAAqKQgKIiNDQklTRkFnTWFoQUtEbUoxYzJsdVpYTnpaR0Y1TG01bktBQVAB?hl=en-NG&amp;gl=NG&amp;ceid=NG%3Aen\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n\t\t<img decoding=\"async\" src=\"https:\/\/globalnigerianews.com\/wp-content\/uploads\/2026\/10\/Can-DStvs-cheaper-packages-win-back-subscribers-without-hurting-revenue-\u2013-Businessday-NG-2.jpg\" alt=\"Follow BusinessDay on Google News\"\/><br \/>\n\t<\/a>\n<\/div>\n<p>Source: <\/p>\n<div class=\"nSourse\">Businessday NG<\/div>\n","protected":false},"excerpt":{"rendered":"<p>After losing 1.4 million Nigerian subscribers in two years, MultiChoice is betting that cheaper packages and more accessible football will bring customers back. But unless Subscribe to keep reading Obidike&hellip; <\/p>\n","protected":false},"author":1,"featured_media":3044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts\/3043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/comments?post=3043"}],"version-history":[{"count":0,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts\/3043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/media\/3044"}],"wp:attachment":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/media?parent=3043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/categories?post=3043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/tags?post=3043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}