{"id":3665,"date":"2026-10-29T19:01:02","date_gmt":"2026-10-29T19:01:02","guid":{"rendered":"https:\/\/globalnigerianews.com\/index.php\/2026\/10\/29\/moonshot-2026-africa-must-move-from-content-creation-to-value-capture-tech-leader-juliet-ehimuan\/"},"modified":"2026-10-29T19:01:02","modified_gmt":"2026-10-29T19:01:02","slug":"moonshot-2026-africa-must-move-from-content-creation-to-value-capture-tech-leader-juliet-ehimuan","status":"publish","type":"post","link":"https:\/\/globalnigerianews.com\/index.php\/2026\/10\/29\/moonshot-2026-africa-must-move-from-content-creation-to-value-capture-tech-leader-juliet-ehimuan\/","title":{"rendered":"Moonshot 2026: \u2018Africa must move from content creation to value capture\u2019 \u2014 Tech leader Juliet Ehimuan"},"content":{"rendered":"
\"Moonshot<\/p>\n

By Efosa Taiwo<\/h4>\n

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Juliet Ehimuan, founder of Beyond Limits and former Director of Google West Africa, has urged African creatives and technology entrepreneurs to move beyond content creation to building sustainable businesses that own intellectual property and capture value from their work.<\/p>\n

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Ehimuan made the call while speaking on artificial intelligence (AI) and the future of African creativity at Moonshot 2026 during a keynote speech on Thursday.<\/p>\n

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She said Africa\u2019s creative economy remained underdeveloped, stressing the need to turn the continent\u2019s creative talent into commercially viable enterprises capable of generating greater economic value.<\/p>\n

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\u201cOur creative economy is still less than 2% of GDP,\u201d she said, highlighting the need for a shift from producing content to building businesses around it.<\/p>\n

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According to her, African creators must focus on owning the intellectual property behind their work and exploring different ways to commercialise it.<\/p>\n

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\u201cWe need to move from content creation to value capture. We need to move from having creative talents to building enterprises. We should move from content creation to IP,\u201d Ehimuan said.<\/p>\n

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She explained that intellectual property ownership could open up multiple revenue streams, noting that a book could be adapted into a series, while a podcast could generate additional commercial opportunities.<\/p>\n

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\u201cThere are so many ways to monetise content if you have the IP for that,\u201d she said, emphasising the importance of owning intellectual property and the infrastructure needed to distribute and commercialise creative products.<\/p>\n

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Ehimuan outlined three priorities for Africa\u2019s creative and technology sectors: adopting and developing AI capabilities, building and owning valuable assets, and establishing businesses capable of reaching wider markets.<\/p>\n

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On AI adoption, she encouraged African businesses to develop their capabilities and stay ahead of technological changes, noting that the technology could improve productivity and create new opportunities across industries.<\/p>\n

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She also urged creators and businesses to protect their rights and permissions while developing distinctive intellectual property that could be commercialised over time.<\/p>\n

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Vanguard News<\/a><\/p>\n

The post Moonshot 2026: \u2018Africa must move from content creation to value capture\u2019 \u2014 Tech leader Juliet Ehimuan<\/a> appeared first on Vanguard News<\/a>.<\/p>\n<\/div>\n

Source: <\/p>\n

Vanguard News<\/div>\n","protected":false},"excerpt":{"rendered":"

By Efosa Taiwo Juliet Ehimuan, founder of Beyond Limits and former Director of Google West Africa, has urged African creatives and technology entrepreneurs to move beyond content creation to building… <\/p>\n","protected":false},"author":1,"featured_media":3666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-3665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts\/3665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/comments?post=3665"}],"version-history":[{"count":0,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/posts\/3665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/media\/3666"}],"wp:attachment":[{"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/media?parent=3665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/categories?post=3665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalnigerianews.com\/index.php\/wp-json\/wp\/v2\/tags?post=3665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}