Three big brands – Heineken, Malta Guinness and MILO are contending for the Nigerian Marketing Awards (NMA Brand of the Year 2026 Award, BusinessDay has learnt.
Tony Agenmonmen, founder and convener of the Awards, disclosed to BusinessDay that the three brands were arrived at following a rigorous evaluation by the Awards Decision Council (ADC), comprising respected marketing and communications professionals.
Agenmonmen who said NMA has thrown open the voting process of this year’s edition of the awards to the public added that three brands will now advance to the public voting stage, making it possible for Nigerians to be part of the voting process.
Tony, former President, National Institute of Marketing of Nigeria (NIMN) further explained that the winner will be determined by a combination of judges’ scores (50%) and public votes (50%), bringing expert assessment and consumer choice together in deciding this year’s outstanding brand.
According to him, the public voting, which has since opened since Sunday, 1 November 2026, is expected to close on Monday, 9 November, this year, with the winner unveiled at the fifth edition of the Awards, tagged: “Reimagine Marketing”, slated for Saturday, 21 November 2026, in Lagos.
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